Leticia Credidio

Founded in London, UK, Leticia Credidio is a slow fashion and lifestyle brand that offers a range of luxury loungewear, sleepwear, and homeware crafted from vegan and sustainable fabrics.

The Brazilian-born Italian-Japanese designer Leticia Credidio founded her eponymous label after suffering from burnout caused by the stress of modern living and overwork. Her mission? To unleash the power of sleep and relaxation so that we can live in harmony with ourselves and the world around us.

The Sky Collection

For her latest day-to-nightwear collection, Leticia took inspiration from her great-grandmother, a poet and the first woman to go to university in Japan, who moved across continents to begin a new life in South America.

We helped tell the unique story behind the collection with dedicated copy for the website, including a homepage banner, product descriptions, and information on the brand’s ethical and sustainable approach (all pieces are made to order by ateliers in Italy and East London using luxury fabrics like Japanese vegan silk).

Building the brand

The next step was to create a brand book to define the brand’s unique tone of voice. We summarised the brand’s mission, values, language pillars, and preferred vocabulary, with examples of press releases and social media copy to use a reference for communications across all channels.

Bringing it to the world

Since then, we have also helped optimise leticiacredidio.com with new meta titles, meta descriptions and alt texts for all images to help reach new customers internationally. We also optimised the blog with inspiring interviews with artists, designers, and sleep experts on how to practise slow living in a busy modern world.

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